However, their existing website was largely non-functional, making it difficult for users to explore properties, fund wallets, and manage construction projects. Fragmented payment channels led to inefficiencies, and customers lacked a unified platform to access CCDL’s full range of services.

CCDL needed a modern, all-in-one mobile app to:

1. Streamline property reservations and payments

2. Boost sales through a direct-to-customer platform

3. Provide users with real-time insights into their construction projects

4. Centralize five subsidiaries into a single, cohesive user experience
   
   

User Research & Insights

To better understand user frustrations, we conducted a survey with existing customers, gathering feedback on their challenges with the previous system. The three main pain points identified were:

1. Difficulties with Payment & Wallet Funding

   • Customers struggled to fund their wallets seamlessly, leading to failed transactions and delays in property reservations.

2. Lack of Visibility into Construction Projects

   • Users managing construction projects with CCDL had no way to track progress, leading to increased customer support inquiries.

3. Fragmented User Experience Across Subsidiaries

   • Customers had to interact with different platforms for different services, making it confusing to manage their reservations, investments, and ongoing projects.

     
     
     

Design Strategy & Process

1. Wireframing & Prototyping

   • Designed an intuitive user flow that streamlined property exploration, wallet funding, and project tracking.

   • Simplified the onboarding process to help users navigate the platform easily.

2. Iterative Testing & UX Improvements

   • Conducted A/B testing on the payment flow to reduce drop-offs.

   • Improved search and filtering for better property discovery.
     
     
     

UX Research Metrics (Before vs. After the App Redesign)

MetricBefore AppAfter App LaunchImpactWallet funding success rate5

2%90%+38% improvementProperty reservation completion rate40%85%+45% increaseCustomer inquiries about project updatesHigh volume60% reductionFewer support ticketsTime spent finding propertiesAvg. 12 minutesAvg. 5 minutesMore efficient browsingEngagement with investment plansLow participation2x increaseHigher investor 

Solution & Key Business Impact

The new CCDL app unified all services into one seamless platform, significantly improving user experience and business outcomes:

• Increased Wallet Funding & Payments

  • 80% of transactions are now processed directly through the app, reducing payment delays.

  • Faster confirmations improved user satisfaction and reduced complaints.

• Higher Property & Investment Conversions

  • Improved property discovery increased engagement by 65%.

  • Clear ROI projections boosted land banking participation.

• Enhanced Construction Project Management

  • Real-time updates reduced customer inquiries by 60%.

  • Improved project transparency led to higher trust and retention.

• Seamless Multi-Subsidiary Integration

  • A single interface now supports all five subsidiaries, allowing customers to access services without switching platforms.

This transformation positioned CCDL as a tech-driven real estate leader, enhancing customer experience while driving business growth.